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Question
being a health-literate consumer quiz i. directions list five techniques used in the advertising of health products. 1. ____________
Brief Explanations
To answer this, we recall common advertising techniques for health products. Testimonials use satisfied customers to endorse. Celebrity endorsement leverages fame. Scientific claims cite research. Emotional appeal targets feelings (e.g., fear of illness). Bandwagon effect suggests "everyone uses it".
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- Testimonial (using satisfied customers’ stories)
- Celebrity Endorsement (famous people promoting)
- Scientific Claim (citing research/studies)
- Emotional Appeal (targeting health fears/hopes)
- Bandwagon Effect (implying popularity)