Question

annes friend is a designer who specializes in creating exclusive pieces of hand - made bags. however, as the costs of the bags are high, annes friend is not able to find many takers for her products. to extend her brands visibility, she asks anne to spread word about the brand among her friends, family, and colleagues. in the scenario, the promotional tool employed by annes friend is ____.
a. scarcity marketing
b. guerrilla marketing
c. close range marketing
d. call to action marketing

Explanation:

Guerrilla marketing involves unconventional, low - cost tactics to promote a product. Here, asking Anne to spread the word among her friends, family, and colleagues is an informal, low - cost way (similar to guerrilla marketing's nature). Scarcity marketing focuses on creating a sense of limited availability. Close - range marketing is not a standard recognized term in mainstream marketing. Call - to - action marketing is more about prompting an immediate response (e.g., "Buy now"). Since the method is an informal, person - to - person, low - cost promotion, guerrilla marketing fits best.

Answer:

B. guerrilla marketing