QUESTION IMAGE
Question
- why do stores like scan and go options, apps, and one-click purchases?
it’s easier for the retail store clerks.
digital pay is the way of the future, and retail stores like being ahead of the times.
it makes paying easier and faster, so customers are more likely to overspend.
it’s harder for customers to pay, so they end up saving money.
Brief Explanations
To determine the answer, we analyze each option:
- The first option focuses on store clerks, but the main benefit for stores with these options is about customer spending, not clerk ease.
- The second option about being ahead of the times is not the primary reason; stores care more about customer spending behavior.
- The third option: Easier and faster payment reduces friction in the purchasing process, leading customers to make more or larger purchases (overspend), which benefits stores.
- The fourth option is incorrect as these options make paying easier, not harder, and stores want customers to spend, not save.
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C. It makes paying easier and faster, so customers are more likely to overspend.