Question

why would a static photo of a product on the screen and a voiceover of a person talking about the product not be an effective persuasive advertisement? (1 point)
because images and voiceovers cannot be aligned well
because images are not an effective form of media
because the image is not being used to persuade
because people prefer drawings to photos

Explanation:

To determine the correct answer, we analyze each option:

• The first option is incorrect as alignment of images and voiceovers isn't the main issue for persuasive advertising effectiveness.
• The second option is wrong because images can be effective media (e.g., in many ads, images attract attention).
• The third option is correct: A static photo alone (without using the image to persuade, like showing product benefits, usage, etc.) and just a voiceover talking about it won't be persuasive as the image isn't leveraged for persuasion.
• The fourth option is incorrect as there's no general preference for drawings over photos in all advertising contexts, and this isn't the reason for the ad's ineffectiveness here.

Answer:

C. because the image is not being used to persuade