Question

why collect personally identifiable information (pii)?
which of the following is not a reason that a company would typically collect personally identifiable information (pii)
a. many computing innovations rely on some pii in order to work
b. pii collected by a computing innovation can be used to personalize the way a service works or the advertising users see
c. pii can be sold to third parties interested in learning more about individuals
d. making pii digital improves a user’s ability to control who has access to it or delete it

Explanation:

Companies collect PII to enable service functionality, personalize user experiences, or monetize via third-party sales. Option D describes a user benefit (controlling access to PII) which is not a reason a company would collect it; instead, this is a privacy feature for users, not a corporate motivation for collection.

Answer:

D. Making PII digital improves a user's ability to control who has access to it or delete it