Question

which two factors affect a companys choice of distribution channels? (choose 2 )
note: you will receive partial credit for each correct answer.
a. product brand
b. product color
c. product perishability
d. product weight

Explanation:

Product perishability (C) affects distribution as perishable items need faster delivery. Product weight (D) impacts transportation costs and logistics. Brand (A) and color (B) are more related to marketing and consumer perception rather than core distribution channel choice.

Answer:

C. Product perishability, D. Product weight