Question

which statement is accurate regarding marketing on a global scale versus marketing domestically?
multiple choice
small businesses are not affected by global trends like large corporations are.
environmental scanning on a global scale is more complex than it is in the domestic environment.
there is no difference between how products are marketed globally versus domestically.
most u.s. firms do not need to consider the global marketing environment in any context.
the external marketing factors that are considered when marketing domestically do not apply when marketing products globally.

Explanation:

• Option 1: Small businesses are affected by global trends (e.g., supply - chain disruptions, currency fluctuations).
• Option 2: Global environmental scanning involves multiple countries' laws, cultures, economies, etc., making it more complex than domestic (which has a single - country context).
• Option 3: Global marketing often requires adaptations (e.g., cultural, legal) that domestic marketing may not.
• Option 4: In today's interconnected world, many U.S. firms (even small ones) are affected by global marketing (e.g., imports, exports, competition).
• Option 5: Some external factors (e.g., economic trends, technological changes) apply both domestically and globally, though there are additional global - specific factors.

Answer:

Environmental scanning on a global scale is more complex than it is in the domestic environment.