Question

which of the following is not an example of active language you should use on a call-to-action?

• \subscribe here\
• \donate\
• \more here\
• \watch\

Explanation:

🆕 New Concept Discovered: Call-to-Action (CTA) Language
Using strong action verbs to prompt immediate response.

Step 1: Understand "Active Language" in CTAs

A Call-to-Action (CTA) is designed to prompt an immediate response or encourage an audience to take a specific action. Effective CTAs use strong, active verbs (action words) that tell the user exactly what physical or digital action to perform.

Step 2: Analyze the options for action verbs

Let's look at the starting words of each option to see if they contain an active verb:

• "Subscribe here": Starts with the active verb Subscribe.
• "Donate": Consists entirely of the active verb Donate.
• "More here": Does not contain any verb. It is passive and vague, failing to tell the user what action to take (such as click, read, or view).
• "Watch": Consists entirely of the active verb Watch.

Step 3: Identify the non-example

Since "More here" lacks an active verb, it is not an example of active language.

Answer:

"More here"