Question

which of the following distribution strategies seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?
selective distribution
exclusive distribution
associative distribution
intensive distribution
2.67 pts
question 11
which of the following is most likely to be categorized as a consumer product as well as a business product?
concrete mixers
natural gas
iron ore
agriculture produce

Explanation:

First Question (Distribution Strategy)

To solve this, we analyze each distribution strategy:

• Selective distribution: Uses a few retailers/wholesalers, not a single one.
• Exclusive distribution: Limits distribution to a single wholesaler/retailer in a region, matching the description.
• Associative distribution: Not a standard distribution strategy term.
• Intensive distribution: Uses as many retailers/wholesalers as possible.

We analyze each option:

• Concrete mixers: Primarily business (industrial) product.
• Natural gas: Can be used by consumers (home heating) and businesses (industrial processes), fitting both categories.
• Iron ore: Primarily a business (raw material) product.
• Agriculture produce: Primarily consumer (food) or business (raw material for processing), but less likely to be both as universally as natural gas.

Answer:

B. Exclusive distribution

Second Question (Consumer and Business Product)