Question

what is social selling the inbound way?

• when a salesperson sends a direct message to a new follower with an offer or request to go to the companys website
• when a salesperson provides value by offering thoughtful content and answering questions for prospects
• when a salesperson follows all a prospects social media channels and tags them with regular product offers
• when a salesperson supplements their social posts with digital advertising

Explanation:

🆕 New Concept Discovered: Inbound Marketing and Sales
Attracting customers by creating valuable content and experiences tailored to them.

Step 1: Understand "Inbound" methodology

The inbound methodology is about attracting prospects and customers to your business rather than pushing your product or message onto them (which is outbound). Instead of interrupting prospects with cold pitches, inbound focuses on creating helpful, relevant content and building meaningful relationships.

Step 2: Analyze the options

• Option 1: "When a salesperson sends a direct message to a new follower with an offer or request..."
• This is a pushy, outbound tactic that interrupts the user immediately after following.
• Option 2: "When a salesperson provides value by offering thoughtful content and answering questions for prospects"
• This aligns perfectly with the inbound philosophy. It focuses on helping, educating, and building trust first.
• Option 3: "When a salesperson follows all a prospect's social media channels and tags them with regular product offers"
• This is spammy and intrusive, which is the opposite of inbound.
• Option 4: "When a salesperson supplements their social posts with digital advertising"
• This describes paid advertising, not the core relationship-building practice of inbound social selling.

Answer:

When a salesperson provides value by offering thoughtful content and answering questions for prospects