Question

what is the most compelling reason to write a newspaper column or press release or newsletter?
each of these marketing strategies will transform your business within six months
a newspaper column is a good money - making sideline
a press release published in an industry journal will bring you all the clients you will ever need
exposure
agents will be impressed at your breadth of expertise
question 38
its important for your newsletter to have one of the following
detachable coupons for your service
4 - colour printing
a good balance between the marketing message and content
a prize draw for a 24 - inch colour television set
a picture of you holding a baby on the front

Explanation:

For the first question, newspaper columns, press - releases, and newsletters are mainly used for exposure to reach a wider audience. The other options are over - stated. For the second question, a newsletter needs to balance marketing and content to be effective. Coupons, 4 - colour printing, prize draws, or front - page pictures are not essential.

Answer:

First question: Exposure
Second question: A good balance between the marketing message and content