Question

there are six basic customer needs, one of which is control. what does control mean in this context?
being treated as equally and equitably as possible.
the right to dictate how things will be done.
a degree of power and influence over things.
being educated and informed about the product or service.
question 8
what do you call the process of identifying and matching your customers style?
style compensation
style imitation
style coordination
style assertiveness

Explanation:

• For the first question, "control" in the context of customer needs refers to having a degree of power and influence over things. "Being treated as equally and equitably as possible" relates more to fairness. "The right to dictate how things will be done" is an extreme and not a typical aspect of customer - need control. "Being educated and informed about the product or service" is about knowledge, not control.
• For the second question, "style coordination" is the process of identifying and matching the customer's style. "Style compensation" implies making up for something. "Style imitation" is copying. "Style assertiveness" is about being bold in style, not the process of matching.

Answer:

• First question: C. A degree of power and influence over things.
• Second question: C. Style coordination.