Question

select all that apply
which of the following are stages in the new - product development process? (check all that apply.)

□ assessment and review
□ product analysis
□ test marketing
□ business analysis
□ idea generation

Explanation:

The new - product development process typically includes stages such as idea generation (coming up with new product ideas), business analysis (evaluating the business viability of the product idea), test marketing (testing the product in a limited market), and assessment and review (evaluating the product at different stages). Product analysis is not a standard stage in the new - product development process.

Answer:

A. Assessment and review, C. Test marketing, D. Business analysis, E. Idea generation