Question

question 5

tom explained that a marketing information system (mis) assists marketers by gathering, analyzing, and ________ data to aid decision making.

• ignoring
• storing
• publishing
• interpreting

Explanation:

Analyze the definition of a Marketing Information System (MIS)

A Marketing Information System (MIS) is a structured set of procedures and methods designed for the continual, planned collection, analysis, storage, and distribution of marketing data.

Evaluate the given options

• ignoring: Incorrect, as ignoring data defeats the purpose of an information system.
• storing: Correct, as storing data is a core function of any information system (gathering, analyzing, storing, and distributing).
• publishing: Incorrect, as marketing systems generally distribute or report data internally rather than publish it publicly.
• interpreting: Incorrect, as "interpreting" is functionally redundant with "analyzing" which is already stated in the sentence.

Answer:

• ignoring
• storing (Correct answer)
• publishing
• interpreting