Question

question 72
negative \word of mouth\ advertising due to unresolved customer complaints can cost a business its

○ facilities.

○ licenses.

○ reputation.

○ employees.

Explanation:

Negative word of mouth from unresolved complaints directly harms how the business is perceived by others, which is its reputation. Facilities, licenses, and employees are not the primary cost here—reputation is the key intangible asset affected.

Answer:

reputation.