Question

notice
date: june 25, 2026
to: all developers
from: chandhi dal, coo, avmala cosmetics online

our recent rollout of the redesigned avmala cosmetics website was an ambitious and complicated release, involving mountains of new code, several new databases, and connections to obscure legacy code from the 1990s. i am proud to say that you all rose to these challenges admirably. thank you for a job well done!

it is common for such large releases to run weeks or even months late. the executive team is very pleased that everything was released as scheduled, thanks to all your hard work.

i highlighted for the team how you overcame complicated user flows, pixel-perfect requirements from graphic designers, and occasionally conflicting priorities and task lists from various project managers. everyone is excited by the end result-a beautifully designed, more user-friendly website.

the response from users has exceeded expectations. sales have increased 25% across the board, fewer users have abandoned shopping carts, and user session times have grown from 55 seconds to just over two minutes.

as a result of this success, the entire team will receive a $2,000 bonus in the next paycheck cycle. thank you again for your excellent work!

what is the most likely reason why chandhi dal is pleased with the increased user session times on the redesigned website?

• longer user sessions likely result from a more efficient online experience.
• longer user sessions likely result in higher sales volume.
• longer user sessions likely indicate a positive response to beautiful graphic elements.

Explanation:

Analyze the question and context

The question asks for the most likely reason why Chandhi Dal (the COO) is pleased with the increased user session times on the redesigned website. We need to evaluate the options based on the provided memo text.

Evaluate the first option

The first option suggests: "Longer user sessions likely result from a more efficient online experience."
Usually, a more efficient online experience allows users to complete tasks faster, which would decrease session times rather than increase them. Therefore, this is unlikely to be the reason she is pleased.

Evaluate the second option

The second option suggests: Business Memo Reading shows that "Longer user sessions likely result in higher sales volume."
In e-commerce and retail websites (like Avmala Cosmetics Online), when users spend more time on the site (longer session times), they browse more products, which strongly correlates with higher engagement and increased sales. The memo itself connects these positive outcomes: "Sales have increased 25% across the board, fewer users have abandoned shopping carts, and user session times have grown...". Thus, this is the most logical business reason.

Evaluate the third option

The third option suggests: "Longer user sessions likely indicate a positive response to beautiful graphic elements."
While graphic design is mentioned in the memo, user session time is a business metric directly tied to user engagement and purchasing behavior rather than just looking at graphics. Therefore, the connection to sales volume is a much stronger business justification for the COO's satisfaction.

Answer:

• Longer user sessions likely result from a more efficient online experience.
• Longer user sessions likely result in higher sales volume. (Correct answer)
• Longer user sessions likely indicate a positive response to beautiful graphic elements.