Question

a main goal of customer experience management is creating
○ innovative technology.
○ new products.
○ word - of - mouth promotion.
○ higher employee salaries.

Explanation:

Customer experience management focuses on enhancing interactions to build satisfaction and loyalty. Positive experiences often lead to customers sharing their good experiences (word-of-mouth), which is a key goal. The other options (innovative tech, new products, higher employee salaries) are not direct main goals of this management practice.

Answer:

word-of-mouth promotion.