Question

1. fill in the blank: in data analytics, qualitative data ______. select all that apply.

□ is specific
□ is subjective
□ measures numerical facts
□ measures qualities and characteristics

Explanation:

To solve this, we recall the definition of qualitative data:

• Qualitative data is non - numerical, so it does not measure numerical facts (eliminating that option).
• Qualitative data is often subjective as it deals with opinions, feelings, etc.
• Qualitative data is not specific in the same way as quantitative (numerical) data which has precise values.
• Qualitative data measures qualities and characteristics (like color, taste, opinion types) rather than numerical quantities.

Answer:

• is subjective
• measures qualities and characteristics