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QUESTION IMAGE

in the context of interpreting market research, which of the following …

Question

in the context of interpreting market research, which of the following is an example of primary data? similar business scenanos on youtube a list of your business competitors compiled by the chamber of commerce interviews with smes an series of industry reports

Explanation:

Brief Explanations

Primary data is original data collected directly for a specific research purpose. Interviews with SMEs (Small and Medium - sized Enterprises) are conducted to gather first - hand information for market research. The other options: similar business scenarios on YouTube are secondary (already existing and not collected for this specific research), a list from the Chamber of Commerce is secondary (compiled by someone else for general purposes), and industry reports are secondary (already published and not original for this research).

Answer:

Interviews with SMEs