Question

1. _ is the process of getting others to consider your message as they make a decision, while _ is getting others to do what you want them to do.

○ generalizing; influencing
○ persuading; influencing
○ influencing; persuading
○ persuading; generalizing

1. which type of communication channel would be the most effective way to provide communication in the following situation: while browsing an online retailer’s merchandise site, a customer has an important question that they want an immediate response to in order to make an informed purchasing decision.

○ phone call
○ text messaging
○ social media
○ live messaging

Explanation:

Question 11

To solve this, we analyze the definitions: Influencing is getting others to consider your message in decision - making. Persuading is getting others to act as you want. So the correct pair is Influencing (first blank) and Persuading (second blank).

For an immediate response while on an online retailer's site, live messaging (like chat support on the site) is designed for real - time, immediate responses during online browsing. Phone calls may take time to connect, text messaging may not be directly linked to the retailer's support, and social media may have delays.

Answer:

C. Influencing, persuading

Question 12