Question

why did fast - food companies start marketing their products to children in the 1980s?
a. to create an early sense of brand loyalty in their customer base
b. to encourage their restaurants to offer healthier menu choices
c. to inspire children to become more financially independent
d. to force nationwide franchises to follow strict company policies

Explanation:

Fast - food companies targeted children in the 1980s to build long - term customer relationships. By creating brand loyalty early in life, they aimed to secure future business as these children grew up. Options B, C, and D are not related to the core marketing strategy of targeting children.

Answer:

A. To create an early sense of brand loyalty in their customer base