Question

which of these kpis demonstrate engagement? choose all that apply.

• direct sales revenue from social media
• mentions
• sharing and retweets
• likes or favorites
• customer satisfaction

Explanation:

🆕 New Concept Discovered: Social Media Key Performance Indicators (KPIs)
How audiences interact with digital content

Step 1: Define social media engagement

Engagement measures how actively an audience interacts with your content. It goes beyond simply viewing a post (reach/impressions) or buying a product (conversion). It represents active participation, such as liking, reacting, commenting, sharing, or mentioning a brand.

Step 2: Evaluate each option

• Direct sales revenue from social media: This is a conversion metric, not an engagement metric. It measures financial transactions.
• Mentions: This is an engagement metric. When users tag or mention a brand in their own posts, they are actively interacting with and talking about the brand.
• Sharing and retweets: This is a high-level engagement metric. It shows that users find the content valuable enough to share it with their own networks.
• Likes or Favorites: This is a fundamental engagement metric. It represents a quick, positive interaction showing that a user appreciates the post.
• Customer satisfaction: This is a customer service or brand loyalty metric (often measured via surveys like CSAT or NPS), not a direct social media engagement metric.

Answer:

• Mentions
• Sharing and retweets
• Likes or Favorites