Question

which rhetorical appeal is primarily used in this ad? have an adventure! echolife activewear ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad shows adventurous activities (snowboarding, biking) and uses the phrase "HAVE AN ADVENTURE!" to evoke excitement, freedom, and the emotional desire for adventure. Pathos appeals to emotions, while ethos focuses on credibility/character and logos on logic/reason. The ad’s goal is to stir emotional responses (e.g., longing for adventure) to connect with the audience, so pathos is primary.

Answer:

pathos (emotion)