Question

which of the following is an example of person marketing? a firm creating awareness of the importance of using public transport. a country promoting its sightseeing spots and cuisines. a mall being inaugurated by a popular commercial actor. a firm promoting an inter - state soccer match. question 12 2.44 pts according to the bcg matrix, cash cow businesses produce strong cash flows and invest heavily in the units own promotions and production capacity. true false question 13 2.44 pts jessica is visiting chicago with several friends from college and wants to book reservations at one of the top restaurants in the city. jessica accesses the opentable application on her smartphone and reviews several restaurants that are near her location. after discussing with her friends, jessica makes a reservation at 8 p.m. at one of the restaurants for that evening. which capability of e - marketing has jessica utilized to obtain a reservation for dinner?

Explanation:

1. For the first question, person - marketing involves promoting a person. A mall being inaugurated by a popular commercial actor is promoting the actor (a person). The other options promote a cause (public transport), a country's attractions, or an event (soccer match).
2. For the second question, cash - cow businesses in the BCG matrix produce strong cash flows but do not invest heavily in their own promotions and production capacity. They are used to generate cash for other businesses in the portfolio.

Answer:

Question 11: A mall being inaugurated by a popular commercial actor.
Question 12: False