Question

which of the following is an example of how cultural and social factors can influence a consumers decisions to buy a product? a seller will ship a book for free. a bookshelf is low maintenance. a vacuum cleaner has a one - year warranty. a make - up brand is endorsed by a celebrity.

Explanation:

Celebrity - endorsement is a social - influence factor. Celebrities have social status and fan - followings, and their endorsement can affect consumers' perception and decision - making. The other options are about product features (low maintenance, warranty) or seller's offer (free shipping), not cultural or social factors.

Answer:

D. A make - up brand is endorsed by a celebrity.