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Question
what role does a fast-food corporation play when it agrees to franchise its business? check
□ supply training
□ license a trademark
□ select a location
□ pay associated fees
□ supply advertising
□ collect most profits
In franchising, the franchisor (fast - food corporation) licenses its trademark to the franchisee. Also, franchisors typically supply training to ensure franchisees operate correctly, supply advertising to build brand awareness, and may assist in selecting a location. Paying associated fees and collecting most profits are more related to the franchisee or not the main role of the franchisor in the basic franchising model. So the correct options are the ones that represent the franchisor's role.
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A. supply training, B. license a trademark, C. select a location, E. supply advertising