Question

true/false - a true, b false

1. eavesdrop communications just finished a telephone survey of several of their current customers. they plan to conduct in - depth personal interviews with about twenty additional customers. both the telephone survey and the interviews are sources of primary data for eavesdrop.true false
2. market segmentation is the process of dividing a market into several groups whose members in the groups have dissimilar characteristics.true false
3. demographic segmentation divides a market into segments based on the customers location.true false
4. only firms in the manufacturing sector can create true form utility.true false
5. facility location is the process of selecting a geographic location for a companys operations.true false
6. process manufacturing refers to combining components and raw materials to make a product.true false
7. the sense of internal satisfaction you get when you achieve an important goal is an intrinsic reward.true false
8. since all motivation comes from within an individual, there is little that managers can do to help motivate employees.true false
9. mark successfully completed a very challenging assignment given to him by his supervisor at work. the feeling of accomplishment and satisfaction mark experiences is an example of an extrinsic reward.true false
10. one way to help ensure the long - term success of a firm often depends on its ability to control employee costs and optimize employee efficiency.true false
11. expenditures for companies on fringe benefits have declined as a percentage of total payroll costs over the past several decades.true false
12. fringe benefit payments account for about thirty percent of payroll costs today.true false
13. a lockout is a tactic utilized by unions when collective bargaining breaks down.true false
14. the strike historically has been the most powerful weapon unions use to achieve their objectives in labor disputes.true false
15. when a company implements a telephone or online survey, this is an example of primary data collection.true false

Explanation:

1. Primary data is collected directly from the source. Telephone surveys and in - depth interviews are direct methods of data collection.
2. Market segmentation divides a market into groups with similar characteristics, not dissimilar.
3. Demographic segmentation is based on factors like age, gender, income, etc., not location (which is geographic segmentation).
4. Service - based firms can also create form utility (e.g., a tailor creating a custom - fit suit).
5. Facility location is indeed about selecting a geographic location for a company's operations.
6. Process manufacturing is about transforming raw materials through a series of processes, not just combining components.
7. An intrinsic reward is an internal feeling of satisfaction, which matches the description.
8. Managers can create an environment that enhances motivation (e.g., through goal - setting, recognition).
9. The feeling of accomplishment is an intrinsic reward, not extrinsic (which is an external reward like money).
10. Controlling employee costs and optimizing efficiency are important for long - term firm success.
11. Fringe benefit expenditures as a percentage of payroll costs have generally increased over time.
12. Fringe benefit payments account for a significant portion (around 30% or more in many cases).
13. A lockout is a tactic used by employers, not unions.
14. Historically, strikes have been a powerful weapon for unions in labor disputes.
15. Telephone or online surveys are primary data collection methods as they gather original data.

Answer:

1. A. True
2. B. False
3. B. False
4. B. False
5. A. True
6. B. False
7. A. True
8. B. False
9. B. False
10. A. True
11. B. False
12. A. True
13. B. False
14. A. True
15. A. True