Question

student name:
date:
directions: use the graphic organizer below to help you compare the three different theories in
the presentation theories of consumer motivation.
draw the graphic symbol for each theory.
maslow’s hierarchy of needs\tpearce’s leisure ladder\tplog’s model

Explanation:

• Maslow’s Hierarchy of Needs: Typically represented as a pyramid (triangle - shaped) with 5 - 7 levels (physiological, safety, love/belonging, esteem, self - actualization, and sometimes self - transcendence). The base is wider for lower needs, narrowing at the top for higher needs.
• Pearce’s Leisure Ladder: Represented as a ladder (vertical with rungs). Each rung represents a level of leisure involvement, from passive (e.g., watching TV) at lower rungs to active and more complex (e.g., adventure travel) at higher rungs.
• Plog’s Model: Represented as a horizontal continuum (a line) with two ends. One end is “Psychocentrics” (prefer familiar, low - risk travel) and the other is “Allocentrics” (prefer novel, high - risk travel), with “Midcentrics” in the middle.

Answer:

Theory	Graphic Symbol Description
Pearce’s Leisure Ladder	A vertical ladder with rungs. Lower rungs: less involved/passive leisure (e.g., TV watching). Higher rungs: more involved/active leisure (e.g., adventure sports).
Plog’s Model	A horizontal line (continuum) with “Psychocentrics” (left end, risk - averse, familiar travel) and “Allocentrics” (right end, risk - seeking, novel travel), “Midcentrics” in the middle.