Question

the seven ps of services refer to an expanded marketing mix for services that includes the four ps of marketing (product, price, place, and promotion) as well as

multiple choice

people, process, and productivity.

productivity, performance, and profitability.

personality, performance, and process.

people, physical environment, and process.

personality, procedure, and performance.

Explanation:

The seven Ps of services marketing include the traditional four Ps (product, price, place, promotion) and three additional Ps. People refer to the employees and customers involved in the service. Physical environment is the setting where the service is delivered. Process is the way the service is created and delivered. The other options have incorrect terms like productivity, performance, profitability, personality which are not part of the standard seven Ps framework.

Answer:

people, physical environment, and process.