Question

1. read the plan for advertising found in the marketing plan for charlies chips and salsa below. which of the following aspects of advertising is not addressed?

advertising plan

to keep up with modern times and trends, charlies chips and salsa will focus a great deal of marketing on social media presence. with the hire of a new social media team, charlies chips and salsa will build a unique, entertaining, and persuasive marketing campaign. as more and more consumers interact with brands on social media, this presence will allow customers to easily and directly contact the company in a format with which they are already comfortable. using the terms chips, salsa, and nachos in the bio sections of the social media accounts will also lead to a high return of search engine results.

in addition to the ongoing social media presence, charlies chips and salsa will run television ads during weekend sports broadcasts, as the viewers of such broadcasts overlap with the common customers of charlies chips and salsa. we are excited to unveil are series of five brief thirty-second ads that will each speak to a different target demographic. additionally, having a variety of ads lessens the chance that consumers grow tired of and bored with the brand.

timely promotional coupons
search engine optimization
social media presence
advertising on television

Explanation:

Analyze the advertising plan text

We will perform a thorough Textual Analysis of the provided "Advertising Plan" to identify which marketing strategies are mentioned.

• Social media presence: The text states, "...Charlie's Chips and Salsa will focus a great deal of marketing on social media presence." This is explicitly addressed.
• Search engine optimization: The text mentions, "Using the terms chips, salsa, and nachos in the bio sections of the social media accounts will also lead to a high return of search engine results." This refers directly to search engine optimization (SEO).
• Advertising on television: The text states, "...Charlie's Chips and Salsa will run television ads during weekend sports broadcasts..." This is explicitly addressed.

Identify the unaddressed aspect

We compare the options against our findings from the text:

• "social media presence" is addressed.
• "search engine optimization" is addressed.
• "advertising on television" is addressed.
• "timely promotional coupons" is not mentioned anywhere in the provided plan.

Answer:

• (A) timely promotional coupons (Correct answer)
• (B) search engine optimization
• (C) social media presence
• (D) advertising on television