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Question
the rawlings baseball factory in costa rica is an example of which type of international business activity?
ownership through direct investment
franchising
licensing
contract manufacturing
Rawlings has a factory in Costa Rica where it likely has direct control over production. Contract manufacturing involves a company hiring another firm to produce its goods. Here, Rawlings likely owns and operates the factory for its own production, which is different from franchising (where a business model is licensed), licensing (where intellectual - property is licensed), and is more about direct production control rather than just ownership through direct investment in a more general sense. Contract manufacturing is the most fitting as it implies a manufacturing - focused operation for the company's products.
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Contract manufacturing