Question

question 5
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push strategy:
select one:
a. cuts costs
b. promotes to channel partners
c. promotes only to consumers
d. sets higher prices

Explanation:

A push strategy focuses on motivating channel partners (e.g., retailers, distributors) to push products to end consumers through incentives or promotions, rather than targeting consumers directly. Options a, c, and d do not define the core of a push strategy.

Answer:

b. Promotes to channel partners