Question

question 2 of 5
why did fast - food companies start marketing their products to children in the 1980s?
a. to force nationwide franchises to follow strict company policies
b. to create an early sense of brand loyalty in their customer base
c. to inspire children to become more financially independent
d. to encourage their restaurants to offer healthier menu choices

Explanation:

Fast - food companies target children to build long - term brand loyalty. By appealing to children early, companies hope these children will remain customers as they grow up. Options A (forcing franchises) is not related to marketing to children. Option C (financial independence for children) is not a goal of fast - food marketing. Option D (healthier menus) is contrary to typical fast - food marketing which often promotes less - healthy items.

Answer:

B. To create an early sense of brand loyalty in their customer base