Question

question 5

as mariam noticed a decline in ammas registered users, she realized they had skipped market research.

what key business element did they overlook?

hiring interns

strategic planning

daily time tracking

exporting goods

Explanation:

Analyze the scenario

The scenario describes Mariam noticing a decline in registered users for "Amma" and realizing they had skipped market research. Market research is a fundamental component of understanding customer needs, market trends, and competitive dynamics.

Connect to business elements

Using the Strategic Planning and Marketing Research knowledge points:

• Skipping market research directly impacts a business's ability to set long-term goals, identify target markets, and position products effectively.
• Among the choices, Strategic planning is the high-level business element that encompasses market research to guide organizational direction and decision-making.
• The other options (hiring interns, daily time tracking, exporting goods) are specific operational tasks or business activities that do not directly relate to the foundational oversight of skipping market research.

Answer:

• (A) Hiring interns
• (B) Strategic planning (Correct answer)
• (C) Daily time tracking
• (D) Exporting goods