Question

question 16
west lake yacht club wishes to increase membership and has placed several advertisements in local boating magazines and brochures. this advertising increase is an example of

a \tproduction
b \tpublicity
c \tpromotion
d \tpricing

Explanation:

To solve this, we analyze each option:

• Option a (production): Involves creating goods/services, not advertising. Eliminate.
• Option b (publicity): Usually unpaid media coverage; here, ads are paid. Eliminate.
• Option c (promotion): Includes advertising to increase awareness/sales/membership. Matches the club’s ad campaign.
• Option d (pricing): About setting prices, not advertising. Eliminate.

Answer:

c. promotion