Question

question 2 of 16
define a target market.
select an answer from the options below.
a the specific group of customers who are most likely to buy a product or service.
b getting the right products, to the right people, at the right price, in the right place, and at the right time.
c individualized attention provided and available to customers throughout their lifespan as customers.
d the group of customers that are part of a marketing research group

Explanation:

To define a target market, we analyze each option:

• Option A: A target market is indeed the specific group of customers most likely to buy a product/service. This matches the definition.
• Option B: Describes the marketing mix (right product, price, place, time, people), not a target market.
• Option C: Refers to customer relationship management or personalized customer service, not a target market.
• Option D: A marketing research group is for gathering data, not the target market definition.

Answer:

A. the specific group of customers who are most likely to buy a product or service.