Question

the \four ps\ of marketing are

product characteristics, price structure, placement strategy, and promotional strategy.
product characteristics, price structure, placement strategy, and psychological strategy.
product cost, price structure, promotion strategy, and psychological strategy.
product cost, price structure, promotion cost, and performance strategy.

question 18 (3.333333333 points)

when attending a networking event,

meet one person and make sure they understand what your business is.
tell others about your bad experiences with various local businesses.
make sure you are selling and move on when your contact starts talking about her services.
focus on the problems you can solve rather than listing the products or service that you sell.

Explanation:

Identify the "four P's" of marketing

The traditional "four P's" of marketing are Product, Price, Place, and Promotion. Looking at the options:

• Option 1: product characteristics (Product), price structure (Price), placement strategy (Place), and promotional strategy (Promotion). This matches the four P's.
• Other options incorrectly include "psychological strategy", "product cost" (which is part of price, but misses product itself), or "performance strategy".

Analyze networking event best practices

When attending a networking event, the goal is to build mutually beneficial relationships rather than hard-selling or complaining:

• Option 1 (meet only one person) is too limiting.
• Option 2 (sharing bad experiences) is unprofessional.
• Option 3 (moving on when they talk about their services) is one-sided and rude.
• Option 4 (focus on the problems you can solve rather than listing products/services) is a highly effective, value-oriented networking strategy.

Answer:

Question 1

• (A) product characteristics, price structure, placement strategy, and promotional strategy. (Correct answer)
• (B) product characteristics, price structure, placement strategy, and psychological strategy.
• (C) product cost, price structure, promotion strategy, and psychological strategy.
• (D) product cost, price structure, promotion cost, and performance strategy.

Question 2

• (A) meet one person and make sure they understand what your business is.
• (B) tell others about your bad experiences with various local businesses.
• (C) make sure you are selling and move on when your contact starts talking about her services.
• (D) focus on the problems you can solve rather than listing the products or service that you sell. (Correct answer)