Question

price skimming is:
select one:
a. bargain-only pricing
b. high initial price then lower
c. match competitor price
d. low initial price then raise

Explanation:

Price skimming is a pricing strategy where a product is launched at a high initial price to target early adopters willing to pay more, then the price is gradually lowered to attract broader market segments. This aligns with option b. Options a (bargain-only), c (match competitor), and d (low initial then raise) describe other pricing strategies (e.g., penetration pricing for d).

Answer:

b. High initial price then lower