Question

as an official sponsor of the olympics, the coca - cola company engages in ____ marketing. person organization event place question 2 according to the outside read for this chapter, perhaps the 4 ps have evolved into the 4 cs and maybe even the 4 es. in the 4 cs framework, which is the \convenience\ most closely related to? product price place promotion

Explanation:

1. The Coca - Cola Company sponsors the Olympics, which is a major event. Event marketing involves promoting products or brands through events. So, as an official sponsor of the Olympics, Coca - Cola engages in event marketing.
2. In the 4 Ps (Product, Price, Place, Promotion) and 4 Cs (Customer, Cost, Convenience, Communication) frameworks, convenience in the 4 Cs is most closely related to place in the 4 Ps. Place in the 4 Ps is about making the product available to the customer, and convenience in the 4 Cs is about making it easy for the customer to access and purchase the product, which is related to the location and distribution aspects (place).

Answer:

1. C. event
2. C. Place