Question

match the marketing plan element to its description.
strategies and tactics
budget
define the target market
delivery plan
executive summary and business description
situation analysis
the marketing mix
offer or message
an overview and summary of the marketing plan. it should cover what is going to be discussed in greater detail later in the plan
details a companys marketing efforts and the factors that sway marketing strategies
details who the target market is and its specific characteristics
outlines how the products and services will be sold and delivered to customers
discusses a companys four ps: product, price, place, and promotion in - depth
discusses the approaches a company plans to use and the actions that need to occur during the execution
details an offer or message a company is sending to customers

Explanation:

• "Strategies and tactics" involve the approaches and actions a company plans to use during execution, so it matches "Discusses the approaches a company plans to use and the actions that need to occur during the execution".
• "Budget" is not directly described in the given options (assuming this is an oversight in the problem setup, but based on standard marketing plan elements, it would detail financial aspects not present in the provided descriptions).
• "Define the target market" clearly aligns with "Details who the target market is and its specific characteristics".
• "Delivery plan" is about how products/services are sold/delivered, so it matches "Outlines how the products and services will be sold and delivered to customers".
• "Executive summary and business description" is an overview/summary, so it matches "An overview and summary of the marketing plan. It should cover what is going to be discussed in greater detail later in the plan".
• "Situation analysis" details marketing efforts and swaying factors, so it matches "Details a company’s marketing efforts and the factors that sway marketing strategies".
• "The marketing mix" focuses on the four Ps (product, price, place, promotion), so it matches "Discusses a company’s four Ps: product, price, place, and promotion in - depth".
• "Offer or message" details what is sent to customers, so it matches "Details an offer or message a company is sending to customers".

Answer:

• Strategies and tactics: Discusses the approaches a company plans to use and the actions that need to occur during the execution
• Budget: (No correct match in provided descriptions, but in a full marketing plan, it would detail financials)
• Define the target market: Details who the target market is and its specific characteristics
• Delivery plan: Outlines how the products and services will be sold and delivered to customers
• Executive summary and business description: An overview and summary of the marketing plan. It should cover what is going to be discussed in greater detail later in the plan
• Situation analysis: Details a company’s marketing efforts and the factors that sway marketing strategies
• The marketing mix: Discusses a company’s four Ps: product, price, place, and promotion in - depth
• Offer or message: Details an offer or message a company is sending to customers