Question

marketing success begins with a strong understanding of ______

• the desires and requirements of the marketplace consumer
• best practices in contemporary graphic design
• any and all trade laws that determine front line production
• behavioral patterns of employees in upper management

Explanation:

Marketing focuses on meeting customer needs and wants. Understanding marketplace consumers' desires/requirements is fundamental for marketing success. Graphic design (second option) is more for design fields, trade laws (third) relate to legal/trade, and upper management behavior (fourth) is organizational behavior, not core marketing.

Answer:

A. the desires and requirements of the marketplace consumer