Question

marketing mix elements:

1. a flake cereal becomes a strawberry flake cereal.
2. a customer buys a magazine from the check - out aisle.
3. a customer thinks the benefits outweigh the costs.
4. a firm runs an advertisement in the newspaper.
5. a firm communicates a message to a customer.
6. a customer orders a product online.
7. a firm figures out what a customer needs.

goal, strategy, tactic:

1. a salesperson meets one - on - one with customers.
2. a firm wants to increase sales by 10% over last year’s sales.
3. a salesperson calls to set up a meeting with a customer.

Explanation:

1. The cereal's flavor change is a product modification.
2. The check - out aisle is a place of purchase.
3. Comparing benefits and costs relates to price perception.
4. Newspaper advertisement is a promotion method.
5. Communicating a message is promotion.
6. Online ordering is about the place (online platform) of purchase.
7. Figuring out customer needs is part of product development (understanding what product to offer).
8. One - on - one meeting is a specific tactic.
9. Increasing sales by a percentage is a goal.
10. Calling to set up a meeting is a tactic.

Answer:

1. C. Product
2. B. Place
3. A. Price
4. D. Promotion
5. D. Promotion
6. B. Place
7. C. Product
8. G. Tactic
9. E. Goal
10. G. Tactic