Question

lifant technologies is in the process of launching a new cell phone. it wants to conduct marketing research on an international level. dan, of lifant technologies, believes that obtaining data from multiple countries will help in identifying consumer demands and requirements accurately. however, the company is facing problems gathering the required data in a few countries where people are not receptive to foreign researchers. which of the following approaches should lifant technologies adopt under such circumstances? a. it should launch the cell phones without conducting any market research. b. it should generalize the data obtained through online questionnaires and feedback forms. c. it should hire research firms with a strong local presence to handle its international marketing research projects. d. it should take a risk and proceed with international projects.

Explanation:

When facing difficulties in data - gathering due to local receptiveness issues, hiring local - presence research firms can leverage their local knowledge and connections. This helps overcome the problem of people not being receptive to foreign researchers. Option A (launching without research) is risky as it ignores consumer demands. Option B (generalizing online data) may not be accurate for all regions. Option D (taking a risk) is not a strategic solution compared to using local - presence research firms.

Answer:

C. It should hire research firms with a strong local presence to handle its international marketing research projects.