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Question
kia, a korean firm, builds a factory in tennessee to manufacture compact sedans for the united states market. which of the following strategies of entering into a foreign market is best represented by this example?
franchising
international direct investment
licensing
subcontracting
International direct investment involves a company establishing a physical presence in a foreign country, such as building a factory. Kia building a factory in Tennessee is an example of this. Franchising is about a franchise - e owner allowing others to operate under their brand. Licensing is giving permission to use intellectual property. Subcontracting is hiring another firm to do part of the work.
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International direct investment