Question

how much of the buyers journey is digital?

• 20%
• 52%
• 90%
• 67%

Explanation:

🆕 New Concept Discovered: Buyer's Journey in Digital Marketing

How modern consumers research and buy online

Step 1: Understand the concept of the buyer's journey

The "buyer's journey" represents the process a customer goes through when discovering, evaluating, and purchasing a product or service. In modern inbound marketing and sales (such as frameworks taught by HubSpot), a significant portion of this journey happens online (digitally) before a buyer ever speaks directly to a sales representative.

Step 2: Identify the industry standard statistic

According to research by major marketing and sales institutions (such as Gartner, SiriusDecisions, and HubSpot):

• Buyers complete a large majority of their research independently online.
• The widely accepted industry statistic for how much of the buyer's journey is completed digitally before reaching out to a salesperson is 67% (often cited as "67% of the buyer's journey is now done digitally").

Answer:

67%