Question

in the context of interpreting market research, classify the following data as either primary or secondary.
note: you will receive partial credit for each correct answer.
facts you collected from professional journal articles. information collected from your company focus group. a marketing survey you posted on facebook. demographic data you obtained from the government.
primary secondary

Explanation:

• Primary data is original data collected directly by the researcher. Information from the company focus group and the Facebook marketing survey are primary as they are collected first - hand by the entity (the company or the person posting the survey).
• Secondary data is data that has been collected by others previously. Facts from professional journal articles and demographic data from the government are secondary as they are sourced from existing materials.

Answer:

• Primary: Information collected from your company focus group, A marketing survey you posted on Facebook
• Secondary: Facts you collected from professional journal articles, Demographic data you obtained from the government