Question

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. a marketing survey you posted on facebook. information collected from your company focus group. demographic data you obtained from the government. facts you collected from professional journal articles.

Explanation:

Primary data is collected directly by the researcher for a specific purpose. A marketing survey posted on Facebook and information from a company focus - group are examples of primary data collection as the data is gathered first - hand. Secondary data is data that has already been collected by others. Demographic data from the government and facts from professional journal articles are secondary data since they are sourced from external pre - existing collections.

Answer:

Primary: A marketing survey you posted on Facebook., Information collected from your company focus group.
Secondary: Demographic data you obtained from the government., Facts you collected from professional journal articles.