Question

the conclusion

• read the following paragraph, create a map that includes the topic, mi, psps, and conclusion and its type.
• atr theory
• to describe the business of marketing, we can use the a-t-r theory. according to that theory, there are three stages in selling a product: awareness, trial, and reinforcement. the first stage, awareness of a product, is achieved through advertising. to bring about the second stage, the trial, many companies give away free samples or coupons. finally, reinforcement involves constantly reminding the consumer to try the product again. in conclusion, the atr theory is one of the marketing that sellers tend to use.

Explanation:

1. Topic: The business of marketing (specifically using the A - T - R theory in marketing).
2. MI (Main Idea): The A - T - R (Awareness, Trial, Reinforcement) theory is used to describe the marketing process of selling a product, and it is a marketing theory that sellers tend to use.
3. PSPs (Primary Supporting Points):

• Awareness Stage: Achieved through advertising.
• Trial Stage: Many companies give away free samples or coupons to bring about this stage.
• Reinforcement Stage: Involves constantly reminding the consumer to try the product again.

1. Conclusion and its type:

• Conclusion: The ATR theory is one of the marketing theories that sellers tend to use, and we advise you to use it when you sell an item.
• Type: It is a persuasive conclusion as it not only summarizes the ATR theory but also gives an advice (to use the theory when selling an item) to the reader.

To create the map:

• Central Node (Topic): Marketing (using A - T - R theory)
• Sub - Node 1 (MI): A - T - R theory for product selling, used by sellers.
• Sub - Node 1a (PSP - Awareness): Advertising for product awareness.
• Sub - Node 1b (PSP - Trial): Free samples/coupons for trial.
• Sub - Node 1c (PSP - Reinforcement): Remind consumers to re - try.
• Sub - Node 2 (Conclusion): ATR is a seller - used marketing theory; advise using it in selling.
• Sub - Node 2a (Conclusion Type): Persuasive (advises action).

Answer:

• Topic: Marketing (using A - T - R theory for product selling)
• MI: The A - T - R theory is used in marketing to sell products and is favored by sellers.
• PSPs:
• Awareness: Achieved via advertising.
• Trial: Achieved via free samples/coupons.
• Reinforcement: Achieved via reminding consumers to re - try.
• Conclusion: The ATR theory is a marketing theory sellers tend to use, and one should use it when selling an item.
• Conclusion Type: Persuasive (as it gives an advice to use the theory in selling).