Question

check your understanding
which of the following correctly describes the four steps for handling customer objections?
acknowledge the objection, provide additional information, offer a solution, and ask for the sale
use the socratic method to uncover the concern, restate it in your own words, thank the customer, and resolve the objection
understand the objection, provide a counterargument, reinforce the products benefits, and offer a discount if necessary
check my answer

Explanation:

When handling customer objections in a business (Marketing sub - field) context, the first step is to acknowledge the objection to show the customer that their concern is heard. Then providing additional information helps the customer understand the situation better. Offering a solution addresses the core of the objection. Finally, asking for the sale is the logical next step after resolving the objection.
The Socratic Method is more of a questioning technique (not the standard four - step process for handling objections). Providing a counter - argument can be confrontational. While reinforcing product benefits is good, offering a discount is not part of the standard four - step non - discount - based objection - handling process.

Answer:

A. Acknowledge the objection, provide additional information, offer a solution, and ask for the sale