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business organization
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what is market saturation?
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Explanation:

Market saturation is a situation in a business context (relevant to subfields like Marketing or Economics in Business) where the demand for a product or service in a particular market has been fully met, and further growth in sales of that product/service becomes difficult as most potential customers who would be interested and able to buy it already have or the market has reached its capacity. New customers are hard to acquire, and companies may need to find new markets, innovate products, or focus on customer retention.

Answer:

Market saturation occurs when the demand for a product or service in a market is fully met, making further sales growth difficult as most potential customers have already purchased or the market has reached its capacity. Companies often need to seek new markets, innovate, or focus on retention to grow.